The digital media has made self promotion easier and the route to fame has become more accessible. We have become our own paparazzi's and media.
The "super-self-promotional-dress" is designed for a pop star, Kali in Steed Lord. (www.steedlord.com)
The dress allows her to use the promotional ability of the internet to the maximum, while appearing in public offline. The dress is composed of different QR codes that link to different promotional material online that can be viewed instantly on her fans mobile phones.
Supported by Swarovski.
Photography: Eugenia Walberg
2011
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