Metamorfosi / Metamorphosis by Elisabetta Cianfanelli & Stoffel Kuenen

The nature of the consumer goods industry is changing: the way it interacts with users, the way it operates and manufactures and the products it makes. A framework is sketched for collaboration between industry and universities, commerce and research, where value of the past gives form to the future with the tools and materials that current technologies provide. This book focusses on the Italian fashion system as an example of a sector wrought with tradition, saper fare and high quality that forms a fertile ground for a human-centered application of the latest technologies in all aspects of the production chain, ranging from strategic and marketing aspects, to processes and tools of production, from materials used and sustainable strategies to the skills of the designer. The user forms the center of the fashion product. Hence fashion products are presented, in which a subtle application of state-of-the-art technologies extend functional, expressive and communicative properties, resulting in metamorphic fashion.

Scientifically responsible: Elisabetta Cianfanelli
Scientific coordinator: Stoffel Kuenen
Research team: Roberta Baccolini, Gabriele Goretti, Ambra Trotto
Graphic design: Giulia Mari, Veronica Cornacchini, Ilaria Cornacchini, Ilaria Ruffino -
Italian revision: Patrizia Salis
Italian and English text

© Polistampa 2010, cm 16,5x23,5, pp. 200, ill. col., cart., € 32,00
ISBN: 978-88-596-0787-8